10/30/2022 0 Comments Reverse ingeneering broadlink rm pro![]() ![]() Blog linking campaigns are often overlooked, but can be incredibly powerful. Offer to provide review copies or whatever you can do to stand out and make them want to write about you. This is a very effective technique that many sites have used successfully. If your site is promoting an e-book, for instance, you could hold a drawing to give away 20 copies and use the blogs to announce the drawing. Perhaps you could hold a contest giving away something of value. You might also suggest that they write about your site or maybe you offer to write an article for them. Then suggest that they add a link to their already existing link of stores or list of useful resources. Quickly tell them why their readers might be interested in your site, and remember, it's all about you providing something that their readers might be interested in. I suggest you propose one thing at a time. Don't use some kind of spam-looking boilerplate and don't overwhelm the blogger. You're going to contact the blogs and offer or suggest various things. Build a list of target blogs, then go after them methodically. You'll soon find a large number of blogs in virtually any subject area. And don't forget to follow links in blogrolls or useful links lists within the blogs themselves. Also, search for the term Blog Directories and you'll find plenty of other ways to search for blogs. Perhaps the quickest way to find them is to search for your area of interest along with this, inurl:blog. ![]() You may already know of various relevant blogs, but you can find more. So, the first thing to do is find the bloggers who are good prospects for your pitch. You have the best prices, or best selection, or best content, or something that sets you apart. Let's assume though, that you do have a good answer. If you're just one site in a crowded arena of similar sites, bloggers won't want to write about you. What, I ask my clients, is your USP, your unique selling proposition? What makes your site so special? Do you have the best prices, the best selection, unusual products? Is your site entertaining or specifically interesting? If you can't answer that question, there's probably no reason for bloggers to write about you. I think of this as blog PR and there's a core concept in public relations that goes back many years: if you want people to write about or talk about you, you have to have a hook to hang the story on. There has to be a reason for bloggers to link to your site. But to make such a campaign work, you must have a good story. ![]() You can also get links from blogs by convincing bloggers to write about your site. If, for example, you're promoting your own gardening blog, you may be able to get other blogs to add you to their list of useful blogs. You'll need to have a site that's worth linking to, of course. Perhaps you can also convince bloggers to list your site in their list of resource links. They don't object to genuine quality guest blogging. But what the search engines dislike, in particular, Google, is people paying for blog placements. In fact, you may now hear people say that you simply should not guest blog. Guest blogging has gotten a bad name over the last few years because a whole industry evolved based on the idea of paying for blog placements. One way to get links from blogs would be to write guest articles. But links placed within the posts themselves are generally follow links and, thus, do provide search rank value. In the comments that appear at the end of posts, the links are typically nofollow links, and so carry no SEO value. Links from blogs can be a very effective way to help your site's search rank and they have the added benefit of also bringing traffic to your site. Let's talk about a powerful way to get links working with bloggers. ![]()
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